Why Cap'n Search?

When your good at something, have fun with it!

Don't get us wrong, we can be serious when we need to be, but with our combined years of experience, we can still achieve brilliant results and still have fun doing it.

In the four score years and ten that we have allotted on this mortal coil, over half is allocated to work.  With those sort of proportions, you have to enjoy what you do.

The whole is greater than the sum of its parts

Many companies proffer expert proclamations on a regular basis. But what are these other than singular opinions?  Capn' Search is the mouthpiece of Searchsmith, giving voice not to a single opinion but amalgamating opinions and experience from across the company.

Technobabble - Who needs it?

Whether we like it or not, Search, Paid and Natural, Conversion and most other Web Marketing techniques are strewn with jargon, acronyms and complex algorithms.  Unless you have a specific desire to become expert in these, we don't want to burden you with them.  We want to be judged on the ouput of our work - the actual conversions and ROI - rather than the techniques employed to achieve them.  The good Captain tries to avoid technobabble wherever possible.  This isn't dumbing down, its simply about communicating effectively with actionable information.

Camera-Shy

OK, we'll come clean.  We know we have an important message to spread, but far rather not have our faces on screen!  Why not use someone far better looking and memorable?  We have no desire to become celebrities and are happy to use 3rd parties to help us spread the word.

Want More?

Theres more on Cap'n Search and his video messages on site.  You can also subscribe to get updates from him.