Creatives

Adverts are essentially one of the most important factors of the Adwords process and therefore require careful consideration. This is the area where potential customers must be persuaded to click into your site and not into one of your competitors. With only 130 characters to play with, writing persuasive copy is no easy task, especially if you're up against significant competition.

It is very important that your adverts are attracting traffic, and not just any traffic, the right traffic. With years of experience and access to the latest Google technology, Searchsmith has the capability to write highly persuasive adverts, designed to increase the level of relevant traffic. Contact us today and let Searchsmith keep you ahead of your competition.

How are ads ranked? (from Google)

Ads are positioned on search and content pages based on their Ad Rank. The ad with the highest Ad Rank appears in the first position and so on down the page.

The criteria determining Ad Rank differ for your keyword-targeted ads depending on whether they are appearing on the search network or on the content network.