Forensic Adwords Audit
Many Adwords accounts are run on a cost per acquisition basis and, if the account is viewed at a headline level, it can seem to be operating effectively.
However, on most of the accounts we have looked at, if you analyse the detail, you can find anomalies and issues which are hidden by headline statistics.
This doesn't mean that the account is being run badly, but it does mean it could be better.
A Forensic Adwords Audit focuses on the minutiae of your account uncovering any issues that might be present.
We will look at:
- Your Campaign Settings
- Your Keywords Inventory and settings
- Your Account Structure
- Your Advert Style & Effectivness
- Your Landing Page effectiveness
- Your Adgroup Grouping
- Your Impression Share
- On site Visitor Behaviour
- Your General Account Efficacy
And provide a detailed critique of each area together with providing detailed, actionable tasks which will lead to improvements.
What You Need To Do To Get Your Adwords Audit
You need to give us access to your account. How you do this depends on you.
Join our Client Centre
If you give us your Google Client ID, we can invite you to join our Client Centre. However, if your account is being managed by another agency, it is likely you will already be in their Client Centre. As you can only be in one Client Centre at a time, you may wish not to change it!
Add us to the Access Manager
By adding the user sales@searchsmith.co.uk through your account settings, we will be granted access. In some cases, some clients are not comfortable in showing another agency email address in the Access Manager.
Provide Alternative Log in details
You could, of course, provide different log in details. How we get access is less important than getting access so we can review and report.
What You Get For An Audit
We will prepare a unique, personalised, detailed Word Document which you will get a copy of. Ideally, we would like to present it so that we can provide further narrative around the report. If this is possible, we will contact you to arrange a convinient date.
What will an Adwords Audit Cost
Unfortunately, it is a "How Long is a Piece of String" question. The cost will depend on:
- the state of your account
- the size of your account
- the scope of your account
- your aims, goals and ambitions for your account
However, historically, typical Audits have cost between £600 & £1,500. We will only be able to provide a firm cost once we have got access to your Adwords account and had an initial discussion with you.
How do I get my Adwords Audit?
Simple. Fill in the form below or call Searchsmith and we will discuss how best to get access and what your goals are. We will inspect the account and respond with a proposal giving further detail and associated costs for a full analysis of your account.