Forensic Adwords Audit
Is your Adwords Account Wasting You Money?
Many Adwords accounts are run on a cost per acquisition basis and, if the account is viewed at a headline level, it can seem to be operating effectively.
However, on most of the accounts we have looked at, if you analyse the detail, you can find anomalies and issues which are hidden by headline statistics.
This doesn't mean that the account is being run badly, but it does mean it could be better.
A Forensic Adwords Audit focuses on the minutiae of your account uncovering any issues that might be present.
It is rare that, during an Audit, we cannot identify ways to Make or Save you Money.
During an Audit, we will look at:
- Your Campaign Settings
- Your Keywords Inventory and settings
- Your Account Structure
- Your Advert Style & Effectivness
- Your Landing Page effectiveness
- Your Adgroup Grouping
- Your Impression Share
- On site Visitor Behaviour
- Your General Account Efficacy
And provide a detailed critique of each area together with providing detailed, actionable tasks which will lead to improvements.
What You Get For An Audit
We will prepare a unique, personalised, detailed Word Document which you will get a copy of. Ideally, we would like to present it so that we can provide further narrative around the report. If this is possible, we will contact you to arrange a convinient date.
What will an Adwords Audit Cost
Unfortunately, it is a "How Long is a Piece of String" question. The cost will depend on:
- the state of your account
- the size of your account
- the scope of your account
- your aims, goals and ambitions for your account
However, historically, typical Audits have cost between £600 & £2,500. We will only be able to provide a firm cost once we have got access to your Adwords account and had an initial discussion with you.
How do I get my Adwords Audit?
Simple. Fill in the form below or call Searchsmith and we will discuss with you what you are trying to achieve online, with who, in what timescale and at what cost. Once we understand this, we will be able to develop a proposal specific to your needs and requirements.