Keywords

Successful keyword management requires constant attention. You should never stop adding keyphrases to your account or ever stop researching what your competition are bidding on.

Because the AdWords system rewards keywords with high click-through history (relative to competitors) with better ad positions and lower cost-per-click, click through rate (CTR) is considered an important performance metric. Along with a keyword's relevance to the ad text and landing page copy, click through rate influences a keyword's "Quality Score."

How can Searchsmith improve your keywords?

• Use various tools to source new and relevant keywords
• Run Search query reports to monitor their performance
• Analyse competitor's keywords