Landing page

At Searchsmith we don't just create you the perfect Adwords account, we make sure that once a visitor has reached your site, they are more inclined to convert.

How can Searchsmith help you with your landing pages?

• Optimise keyword themes for each individual pages
• Ensure that the path to conversion is continuing
• Identify weak areas on the page and places to focus more effort

Quality Score

Google rewards a high Quality Score with a lower minimum CPC, which in turn brings your cost down and places your advert in a higher position.

What affects you Quality Score?

• Click Through Rate (CTR)
• Non-performing keyphrases
• Relevance of advert text
• Bidding too low
• Poor account structure - e.g. your keyword is in the wrong AdGroup
• The quality of your landing page

Searchsmith considers all factors affecting the Quality Score, in attempt to keep it as high as possible. This in turn will help create a more effective and cost efficient Adwords account.