Management

At Searchsmith we take the management of each account very seriously, appreciating that every one is unique and therefore requires personal tailoring.

The key to effective Adwords management is to always be working towards a goal. Generally the goal will be one of the following:

• Increase Traffic
• Improve ROI
• Increase Conversions

The management process is detailed and requires considerable attention. Research should never stop when managing Adwords. The following areas require attention on a monthly basis.

Research Phase

Managing Daily Budget

Managing Coverage

Account Structure

Adverts

Keywords

Landing Page Optimisation