Managing Coverage

What is Coverage?

Coverage is the percent of time an advert is displayed on the first page of results. It is called Impression Share (IS) by Google Adwords. A key goal for good keyword performance is to keep coverage as close to 100% as your budget allows. If consumers cannot see your advert they can't click on it, they will click on a competitors advert.

What influences coverage?

There are two things which control how often your adverts appear

• Daily Budget
• Advert Position (within the first 10)

What could Searchsmith do to improve your Impression Share?

• Improve ad quality
• Reassess the campaign budget
• Revaluate your bid
• Adjust keyword match type
• Adjust regional or placement targeting parameters