Pay Per Click
Pay Per Click (PPC) Advertising, sometimes referred to as Sponsored Listings, are Search Engine entries which, as the name suggests, are paid for. There are a number of different methods of getting listed but generally, you choose the amount of money you are willing to pay and that will determine your position [1st, 2nd, 3rd etc.] You are only charged when a user clicks on your advert and is reffered to your Web site.
What does Searchsmith have to offer?
No two PPC accounts are the same. Contact us today to discuss your requirements and to see how we can help.
When should I use Pay Per Click (PPC)?
Pay Per Click should be one of your pillars of online marketing but many people aim to rely on Natural listings only. PPC is excellent for:
Broaden your search criteria
As a general rule of thumb, Natural Search Engine Optimisation works best when you optimise one page for one specific key phrase. However, for most organisations there are a plethora of different ways of describing what they offer. It is not always possible to create a page per phrase so highly targeted PPC adverts can help widen your search engine net. It is also particularly useful for catching misspellings and common typos.
When you're in a hurry
Natural Search Engine Optimisation takes time. Not only does it take time to go through the process, but some Search Engines have Ageing Alogorithms which lend weight to older domains and the age of the information. One should plan ahead and attempt to get natural listings in advance, but this is not always possible. A phrase which you previously thought of as unimportant might suddenly be highly relevant triggered by stock availability, change in legislation or a vast range of other factors. With PPC you can normally get exposure in a matter of hours.
In the begining...
If you are using a brand new domain, it is likely it will take time to get decent natural search engine listings. Often, PPC is the most effective way of generating site traffic while building your organic search results.
Equally, if you are just embarking on a natural SEO campaign on an existing domain, the same applies.
To fine tune your messages
PPC enables you to test your messages and measure the effectivness of them. This can dramatically effect the way in which you promote yourself across the board.