Pay Per Click Consultancy

Pay Per Click [PPC] is a dynamic platform.  It varies by:

• Search Demand
  This could be seasonal, event related, legislation, news orientated or product launch to name just a few.
• Platform Algorithms
  Changes in the way a Search Engine operates; small changes in, for example, Google Adword's Quality Score Algorithm could effect your accounts performance.
• Search Behaviour
  Engagement factors can change swiftly due to changes in your site, the economic climate and market factors.

As a result, you have to manage Paid Search; you cannot leave it to its own devices and expect it to continue to deliver results.

If you are managing PPC in house, you won't get as broad an experience as if you were managing multiple accounts across multiple sectors.  Also, as we often find, the "Day Job" often gets in the way.

Paid Search Consultancy Services

Searchsmith offers two primary Paid Search Services:

• PPC Audit
• PPC In House Support

In House Support

This service varies from client to client, but typically Searchsmith would meet once a month to:

• Review Activity
• Review Results
• Set Monthly Goals
• Review Last Months Goals
• Provide training (as necessary) to ensure that goals set are achievable

During the working month, Searchsmith will monitor account performance and results.  Any anolmalies spotted will be fed through to the account manager as quickly as possible for the appropriate action.

We will also provide telephone support to help ensure the goals set are achieved and act as a sounding board for new ideas or approaches.

The Sad Truth

At Searchsmith, we are realistic.  We understand how busy work can become and how priorities constantly change.  We also understand how tasks which are important - but not necessarily percieved as urgent - slip down the "To Do" List.  We also know, through our own experience, having a third party coming in and regularly holding us to account on tasks we had promised to deliver, provides the degree of focus to ensure we are constantly moving forward.

Even if those tasks are completed the day before a monthly review, the fact that they are done is progress in itself and will help ensure progress over time.

PPC Goal!

Our Goal - with Paid Search Consultancy - is simple.  To help you get more for each marketing pound you spend; to drive efficiencies and increase results through advice and guidance.  You do the work, but we're right behind you every step of the way.

With experience across many sectors, industries and offerings, we are confident that we can bring value to the table.