Search Optimisation Training, Learn how to Fish

If you have the in-house resources we are more than happy to pass on some of our expertise to you in our day-long training course. We are happy to travel to your premises.

Our Training Course Agenda

The Search Landscape

This is a brief introduction that explores the search landscape, how it is made up for your particular location, who the major players are and how they are interlinked. We also discuss the difference between a directory and an engine.

Site Structure and Technical Issues

Can your site be crawled? Over 40% of pages are blind to the Search Engines. In this section we look at best practice to ensure your site has a chance of being indexed. We also look at the robots.txt and the Sitemaps Protocol.

Keyword Research

The foundation stone of SEO. We look at how to do this in a structured way that will enable you to segment your audience and move forward using best practices that will be the cornerstone of your content and site build.

Competition Analysis

Let's face it, Natural search is a huge competition. To get to the top of the natural searches you have to beat those who are already incumbent. Here we look at techniques to analyse what they are doing.

On page optimisation

We look at the basic fundamentals of how to make your pages as attractive as possible to the search engines and discuss in detail how to use the keyphrase research to its best advantage. This is not about stuffing meta tags and keyword density!

Content Creation

Creating content is a double-edged sword. Our first audience is the searcher, we must always consider useability, but we want to get found. We look at ways to make your site attractive to both.

What Off-site factors influence your Search Position?

Stuffing your Web site full of keyphrases for the traffic you want is no longer the way forward. Search Engines now look at how influential your Web site is in your area of exertise. How relevant your site is to the needs of its customer, the searcher. We discuss Inbound linking, social media and PR.

A closer Look at Google

In the UK, Google accounts for roughly 85% of searches. It therefore makes sense that this is where you maximise your efforts. We look closely at their Web Master Guidelines and the continually improving Webmaster Tools and we take a look at Page Rank and Trust Rank.

Analytics

How to use Analysis to improve your SEO.

What not to do

Natural Search can be full of bear pits, we look at the techniques not to use to avoid penaties and the worst cases exclusion from the Search Egnines.

The Future of Search

An open discussion to look at how search may change and what we will have to do to keep generating business from the web.

Resources

Where to go to get the information you will need to stay ahead of the game.