Site Traffic Conversion

Lets do some simple maths:

Your site gets 1,000 visitors a month.  It converts at 1%, equating to 10 conversions per month.  What happens to the other 900 visitors?  Why don't they convert?

Your organisation declares it wants to double the number of conversions; what do you do?  You have two choices:

• Double the traffic without reducing conversion rates
• Increase conversion by a single percentage point

Lets not underestimate the amount of effort required to double traffic; you can't do it instantly with natural search and obviously, Paid Search will reduce profitability.  Following some simple rules can increase conversion significantly and help you maximise the opportunities presented by existing visitors.

Many different factors affect visitor conversion.  A few of them are:

• Site Usability
  • Copy
  • Navigation
  • Design
  • Imagery
• Landing Page Focus