Pay Per Click Training

So you understand the benefits of Pay Per Click, but you also have the resources in house to deliver them.  What do you do?  Sometimes, it simply doesn't make sense to use an Agency - especially in this economic climate - but you need to be sure you have the right skills in house to maximise the opportunities of Paid Placements.

Searchsmith understands this quandry and are happy to help ensure that your people have the right skill sets to manage an effective PPC Campaign.

If required, we can also provide on going In House PPC Support.  You do the work and we provide guidance and continued training.

Our Training service can be done either at your premises or ours.  The typical format for the training is:

• 9:30               - Start
• 9:30 - 10:00   - PPC Basics
• 10:30 - 11:30 - Keyword Research; the tools & techniques
• 11:30 - 11:45 - Break
• 11:45 - 12:30 - Understanding Quality Score
• 12:30 - 13:30 - Lunch
• 13:30 - 14:00 - Keyphrase Grouping
• 14:00 - 15:00 - Creatives; the art of writing effective adverts & Split Testing
• 15:00 - 15:15 - Campaign Controls
• 15:15 - 15:30 - Budget Allocation & Effective Management
• 15:30 - 17:00 - Monthly Reports and Actions To Ensure Efficiency
• 17:00            - End

Obviously, as no two accounts are the same, each training session varies to ensure its relevance to the client.  If you need something more advanced, we are happy to cater to your needs.

PPC Training Costs

Training of this sort costs around £1,000 for up to 3 trainees.  Final costs are dependant on location, training requirements and deliverables as well as the number of trainees attending.  Contact Us to discuss your requirements today and we will establish the best program to fit your needs.

PPC Training Deliverables

At the end of a typical session, we will hand over any PowerPoint Files together with course notes for future reference.