Usability

Through Paid and Natural Search, we can help you get high quality traffic to your site but what then? How does the users journey go from there?  For site owners, it may seem obvious, but second guess your visitors at your peril!

The general public's understanding of the internet in general and websites in particular is staggeringly low.  In a recent survey, 8% of those questioned did not know what a browser was and the majority couldn't tell you the difference between a paid result and a natural.

The very fact that you are reading this means you are way ahead of the curve. That's great in some respects but it also makes it very easy to over estimate your site visitors.

The only way you can truly tell if your site is fit for the purposes of your visitors is to watch them use it.  Searchsmith can help this happen in a cost effective manner.

We can use technology to remotely capture visitor behavior (with their permission) and to capture everything - their mouse movements, clicks, page views and audio - in a video.

Searchsmith will analyse the videos for you and bring the pertinent points out in a bespoke video for your organisation.

Below is a brief snippet from a larger Usability Test.